Brief
Design a Supercell Store campaign for Clash of Clans’ Odyssey season to promote limited time items during a Double Points event. I created a responsive hero banner for desktop, tablet and mobile, plus adverts for the Underground and public spaces.

Challenge
Make one consistent campaign work at every scale, from web banners to posters. The banners had to carry pricing, a countdown timer and CTAs without crowding the artwork. The adverts had to grab passers by in seconds with very little copy.

Approach
Lead with a bold key visual: the Odyssey heroes set against teal lightning and a Greek meander motif. The banners use a clear hierarchy of timer, headline, short copy and a gold price CTA, and the layout adapts to each device. The adverts are cut back to the logo, one headline, the app store badges and the hero artwork, so they’re easy to read at a distance.