Brief
Design a logo for 3 Carts of Gold: Hold and Win, a mining-themed slot game. It had to capture the game’s style and theme and work everywhere it appears: the main game screen, the in-game header, and the small icons in casino lobbies.

Challenge
The logo needed to scale cleanly from a large splash screen to a small lobby icon while staying readable and recognisable at every size. It also had to match the game’s warm, cartoony style and stand out among competing titles in busy casino lobbies.

Approach
I built the logo around the game’s core mechanic: three coloured mine carts overflowing with gold sit on top of the title, so the concept reads straight away. A bold, chunky “3” and “GOLD” in glossy gold contrast with the stone-textured “CARTS”, all on a wooden plaque that ties back to the mine setting. A gold nugget replacing the “O” adds a memorable detail. The strong silhouette, high contrast against the blue cave background, and simple layered shapes keep the logo legible when it’s scaled down for icons and lobby tiles.