INDUSTRY:
Gaming
CLIENT:
Gamsys
YEAR:
2021
EXPERIENCE:
Art Director
Rainbow Riches Daily Rainbows
about.
This project focused on creating the look and feel for an engaging Rainbow Riches Daily Free Game that feels both exciting for players and a faithful extension of the hugely successful original slot game. During pre-production, the Rainbow Riches brand identity was carefully reviewed, with visual elements including assets, colour, animation, and typography—analysed to identify the most recognisable and distinctive features. These elements were then adapted for the Daily Free Game to ensure instant familiarity and a seamless connection to the original experience for players.
challenge.
The main challenge was translating the iconic Rainbow Riches experience into a Daily Free Game format while keeping the game instantly recognisable and engaging for players. Key visual elements such as colours, animations, typography, and signature assets needed to be adapted for a new context without losing their original charm or brand identity. Pre-production involved exploring how these elements could be applied effectively in a smaller, more interactive format, ensuring clarity, usability, and a playful, immersive experience that would feel familiar yet fresh to both new and returning players.
result.
The final Daily Free Game successfully captured the spirit of the original Rainbow Riches, delivering a visually engaging and instantly recognisable experience for players. Adapted visual elements from colours and animations to typography and signature assets ensured familiarity while supporting the new format. The game provides a seamless, enjoyable player experience, reinforcing brand identity, driving engagement, and expanding the Rainbow Riches ecosystem with a fresh, exciting offering.
