INDUSTRY:
Gaming
CLIENT:
Aristocrat Interactive
YEAR:
2026
EXPERIENCE:
Art Direction
LIGHTING STRIKES TWICE
about.
This project involved rebranding a Daily Free Game using the Lightning Link brand, with the goal of maintaining strong brand recognition and visual consistency. The rebrand was designed as part of a broader ecosystem to expand the brand’s presence and attract new players, while reinforcing loyalty among existing ones. The project focused on creating an engaging, cohesive visual experience that aligns with the established Lightning Link identity, from interface design to in game assets. By combining recognizable elements with fresh, player focused enhancements, the rebrand aimed to elevate the overall gameplay experience and strengthen the brand’s position in the market.
challenge.
This project focused on delivering a Daily Free Game under a tight timeline while leveraging the established Lightning Link master brand. Designed as part of a wider brand ecosystem, the game aimed to extend player engagement beyond the core experience. During pre-production, the process began with a close study of the master brand identity, followed by colour exploration and visual sketches applied directly to finalised wireframes to ensure consistency, speed, and brand recognition from the outset.
result.
The final visuals were delivered on schedule and received positive feedback for maintaining strong brand consistency. Despite the tight deadline, the work met the same quality standards as the Lightning Link master brand, successfully extending the visual language into the Daily Free Game ecosystem.
