INDUSTRY:
Gaming
CLIENT:
Aristocrat Interactive
YEAR:
2025
EXPERIENCE:
Art Direction / UI Design
GAME UI
about
This project involved creating a scalable game UI design system to provide a consistent visual language across multiple game titles. Through research, exploration, and ideation, I defined the core design foundations, including UI components, colour palettes, typography, interaction patterns, and visual guidelines. The system was designed to support different game themes, light and dark environments, and localisation requirements, ensuring a flexible and cohesive experience for players across global markets.
challenge
Design a new game UI system that provides a consistent look and feel across multiple game titles while remaining flexible enough to support different game experiences. The challenge was to create an interface that is clean, intuitive, and unobtrusive, enhancing gameplay without distracting the player. The system needed to establish reusable UI components, interaction patterns, and visual guidelines that improve usability, maintain consistency, and streamline development across future projects. Additionally, the UI had to adapt seamlessly to both light and dark game themes, ensuring accessibility, readability, and a cohesive visual experience regardless of each game's art direction.
result
The project established a scalable UI framework that improved consistency, efficiency, and collaboration across game development teams. By defining a strong design foundation, reusable components, and flexible visual guidelines, the system enabled the creation of cohesive and intuitive interfaces while allowing each game to express its own identity through unique themes, colours, and visual styles.
