INDUSTRY:
Gaming
CLIENT:
Aristocrat Interactive
YEAR:
2023
EXPERIENCE:
Art Direction
BUFFALO QUEST
about.
Buffalo Quest reimagines the iconic Buffalo slot world as an ongoing adventure. Built as a natural extension of the original game, it draws on familiar assets and visual cues to create an immediate sense of recognition while introducing fresh energy and purpose. Designed as a daily and monthly free to play experience, the project focuses on excitement, reward, and continuity giving players a reason to return while staying true to the spirit of the beloved Buffalo brand. The pre-production process began with a deep dive into the master brand identity, followed by colour exploration and sketching the game flow to ensure visual consistency across the entire player journey.
challenge.
The primary challenge was simplifying the slot symbols to ensure clear readability on small devices. This required reducing visual detail while preserving recognisable shapes, strong silhouettes, and the established colour palette. Through multiple iterations and continuous testing on small screens, the symbols were refined to balance clarity, consistency, and brand recognition.
results.
The finished design successfully leverages the master Buffalo brand while delivering a consistent visual experience throughout the entire game flow. The final outcome enhances player clarity and engagement, ensuring the experience feels familiar, intuitive, and true to the established brand while supporting long term player retention.
